Websage Field Journal — Vol. 04 Landscaping / Lawn care / Hardscape DE · PA · NJ · MD
Volume 04 — For landscapers

The yard
is the proof.

A website that treats your portfolio like a magazine spread — not a Facebook album. Seasonal programs laid out like a calendar. Estimates that arrive in the inbox with the lot size already filled in. Built for landscapers who sell craft, not packages.

Start a build → See the program builder
Field spread · Middletown DE · Summer '25 Fescue, cobblestone, autumn sedum.
5–7
Days to launch
$500
Flat fee, Basic tier
0
Monthly retainer
4
Seasons covered
§ 01
Your site will show customers what you do when, not just what. Seasonal programs, visible up front.

A year
on one page.

Spring Mar — May
  • Bed edging & cleanup
  • Pre-emergent fertilizer
  • Mulch install
  • First cut & trim
  • Annual bed plantings
Summer Jun — Aug
  • Weekly mow & trim
  • Shrub shaping
  • Irrigation tune-up
  • Grub & pest treatment
  • Hardscape installs
Fall Sep — Nov
  • Aerate & overseed
  • Leaf cleanup
  • Winterize beds
  • Tree pruning
  • Firewood delivery
Winter Dec — Feb
  • Snow & ice clearing
  • Hardscape planning
  • Design consultations
  • Dormant pruning
  • Next-season booking
§ 02 — What ships
Pages and tools, laid out like a catalog. Each one does one job very well — no bloat, no drag.

The build
sheet.

i.
Gallery-first portfolio
Full-bleed photos with editorial captions. You upload by text, we lay it out like a magazine spread — not a grid of thumbnails.
Portfolio
ii.
Estimate request intake
Fields for lot size, service type, deadline, and photo upload. Forms land in your inbox with enough info to quote without a phone call.
Form
iii.
Seasonal program pages
Individual pages for spring cleanup, summer weekly mow, fall leaf, winter snow. Each ranks separately for its own seasonal search.
SEO
iv.
Service-area map
Interactive map of the towns you cover. Click a town, see a local case study. Great for ranking "landscaper near [town]" searches.
Local SEO
v.
Before/after slider
Drag the handle — see the same yard before the design and after the install. Ships with 4 slots, expandable.
Interactive
vi.
Review aggregation
Pulls your Google reviews onto the site automatically. Every new 5-star appears on the homepage without you copy-pasting.
Social proof
§ 03 — Pricing
Two packages. Flat fee. You know the number before we start, and you know what ships on launch day.

The rate
card.

Basic · For solo crews

The Parcel

$500
flat fee — site live in 5–7 days
  • 5-page site (home, services, gallery, about, contact)
  • Estimate request form → your inbox
  • Gallery with 12-photo slots
  • Click-to-call sticky bar
  • Google Business Profile hookup
  • LocalBusiness + Service schema
  • 1 round of revisions
Start the Parcel
Premium · For scaling crews

The Estate

$1,500
flat fee — site live in 7–10 days
  • Everything in the Parcel
  • Seasonal program pages (spring, summer, fall, winter)
  • Before/after slider module
  • Service-area map with town case studies
  • Up to 4 local landing pages
  • Live Google review pull
  • Photo upload flow (text → site)
  • 2 rounds of revisions
Start the Estate

Questions landscapers actually ask.

i. Can I swap the gallery photos seasonally without touching code?
Yes. We set up a shared folder — you text new photos at the start of each season, they land in the gallery within a day. No CMS to learn, no WordPress plugin, no "content editor" login.
ii. Do you handle hardscape portfolios differently than lawn-care photos?
Yes. Hardscape gets full-width editorial layout with process shots (before, during, after). Lawn care lives on the services pages as side-by-side. Different work, different presentation.
iii. Can I add more seasonal program pages later?
Yes — additional program pages are $120 each and ship in 48 hours. Common adds are snow removal, firewood delivery, holiday lighting. You pay on launch.
iv. How does the estimate form handle lot size?
Customers pick a range (under 5,000 sqft, 5–10k, 10–20k, 20k+) or type it manually. The form lands in your inbox with address, service type, and size — enough to quote without a callback.
v. Do I own the site?
Yes. Domain, design, code — all yours. Host with us for $19/mo if you want support, or hand-off the complete file set and host it yourself. No platform fees, no ransomware pricing.

Let's build the site
your yard deserves.

Tell us your service area, your favorite season, and how many estimates you want in the inbox each week. We come back with a build plan and a start date.

Start a build →