02 / What ships
Built for emergency.
Priced for fast.
Homeowners don't want to read your "about us." When their basement is ankle-deep, they want a phone number, a price range, and a 15-minute callback. Your site will do all three in the first scroll.
01
24/7 Emergency Bar
Sticky top bar with a big phone number and a pulse animation. Shows "ON-CALL" during after hours. No customer ever has to scroll to reach you.
02
Service-call pricing
Publish your service-call fee and common repair ranges on the pricing page. "Drain snake from $99" kills the "we don't know what they'll charge" anxiety that loses 40% of leads.
03
Problem-first pages
Standalone pages for clogged drain, burst pipe, water heater, sewer backup. Each ranks for its own urgent-intent search — that's where panic-Googling happens.
04
Photo-upload intake
Customers upload a photo of the leak/backup when they request service. You see the problem before you dispatch. Saves trips, quotes better.
05
Service-area coverage
Up to 4 town-level landing pages. Each with drive-time claims, schema, and local reviews. Drives "plumber in [town]" searches to your site, not the national franchises.
06
SMS-back form
Form submissions text your phone instantly — not email. When someone fills out the form at 2 AM, you see it in the morning as a text thread, not a dead inbox notification.